Google Does Minus, Not Plus

Google+ shuts down soon; the first of several services it is closing. Is the giant finally stumbling?

Photo by Paweł Czerwiński on Unsplash

First victim of rising privacy concerns?

But let’s stay focused on Google+ first and look at what really went wrong. The tech giant cited two reasons for the shut down in its official blog: low usage and security issues.

Google+ had no ‘special sauce’

The social media and app business is all about critical mass. Without critical mass it is extremely difficult to monetize and achieve economies of scale.

Source: “5 Quotes From Malcolm Gladwell’s ‘The Tipping Point’ That You Need To Go Viral” by Ashley Ruski Hinds

G suite under attack from Office 365

As the tech giant scales back on apps within its G Suite for business users, its competitor Microsoft is catching up fast. Office 365 has been gaining market share rapidly over the past few years, whereas G Suite has stagnated.

Source: Bitglass

Is the social media game over for Google?

In the next 3–5 years, we could see a reshuffle of the players in the western social media ecosystem. Facebook just announced that they are integrating the technical platforms for WhatsApp, Facebook Messenger and Instagram. Microsoft is still struggling with integrating LinkedIn into Office 365 and Dynamics (which they ambitiously planned as justification for its US$27 billion purchase price two years ago).

Investor | Entrepreneur | Thinker — Clubhouse @lanceng 🔗

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