Is Game Changers Funded by Impossible Foods or Beyond Meat?
Evidence shows the vegan film is linked to investors of meat alternatives. Ironic given the film accused meat producers of funding biased propaganda…
Two weeks ago, over social drinks, a co-worker brought up “The Game Changers”, a Netflix documentary about vegan (plant-based diet) benefits, released on October 16, 2019.
The topic was prompted by the choice of salads and meat platters on the table. He told us how in the show, three professional footballers were tested on the duration and hardness of their erections at night when they were sleeping. It turned out that, just by going vegan for a day, all three showed longer and harder erections than when they ate meat the day before.
While it did make for salacious teasing over beer, this could hardly qualify as scientific proof of vegan virility.
A week later at lunch, I overheard a chap at the next table telling his friend about The Game Changers as he munched his salad and his friend… a burger. This documentary was clearly making a splash and my interest was piqued.
So I watched it.
Arnie says eat your veges
The first thing that hits you about the film right from the opening credits is the number of celebrities associated with it.
Pamela Andersen, Arnold Schwarzenegger, Jackie Chan and director James Cameron — famous for Terminator, Titanic and Avatar. All were producers or executive producers (which, in the movie industry, means they provided money or influence for the film).
There are also a number of executive producers who are sports stars — Lewis Hamilton (F1), Novak Djokovic (Tennis), Chris Paul (Basketball).
In all fairness it was a great documentary. Well paced and researched, thorough in the angles covered, with interviews of interesting personalities and not just celebrities.
But what bothered me somewhere in between was how much it felt like ‘covert marketing’ — the kind of secret product placement, blogging, or social media posts that brands do today to subtly influence consumers.