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The End Is Near for Mobile Apps
How we went from “there’s an app for that” to “meh, do we really need one?”
In the next three to seven years, I expect most mobile apps to disappear. With them, we’ll witness the loss of billions in venture capital that we’ve poured into the mobile startup sector. It will all be burned to ashes, with nothing left but stray lines of code.
The vision was that, one day, every legal entity would have its own mobile app.
The logic came to me six years ago. At the time, I was thinking about investing in a startup that created a mobile app to create apps for users without needing them to code (the concept is similar to website builders like Wix except for a native mobile app). You would simply enter some basic information and the app would generate an app for you on its cloud server. You could then download and install this app on your phone and ask others to do the same by sharing a link or QR code. The idea was to make it easy for individuals and small businesses to create their own personal apps for social or marketing purposes.
The vision was that, one day, every legal entity (human beings and companies) would have its own mobile app. These apps would be dotted all over the internet, like physical properties on a…
